Humble Sampler

We work in partnership with talented and capable food entrepreneurs

as well as policymakers to grow a more equitable, rich and diverse food maker scene in Australia.

humble sampler

For food lovers

Delicious treats from small-scale food makers.

shop hampers

Humble Sampler

For food makers

The Humble Sampler Village: A welcoming community of food makers and business incubator-in-the-making, to support you while you build your food business!

Join the Humble Sampler Village!

Humble Sampler

Advisory Service

Are you a policy maker? Let’s work together towards equitable and sustainable solutions for small-scale food makers.

Find out how we can work together

Who we are

We’re community-minded food lovers, partnering with talented and capable food makers to start and grow their food businesses.

Who We Are

Humble Sampler started in 2018 with one goal: to assist small-scale food makers to thrive. We achieve this by providing food makers with business support, connection and market access opportunities, as well as  advocating for more equity in the food business space.

We have a particular focus on partnering with and celebrating those who are underrepresented in the food industry: women (from all backgrounds), people from refugee and migrant backgrounds and people from Aboriginal and Torres Strait Islander backgrounds. 

Why We Exist

MEET THE TEAM

Sherona Parkinson (she/her)

Founder

It’s a movement of food makers to advocate for a more equitable, just and enabling environment for food makers of all backgrounds in Victoria. We want everyone to feel informed, inspired and empowered as they confidently grow food businesses that thrive.

MEET THE TEAM

Gloria Martinez (she/her)

Head of Policy & Development

We seek to reduce inequality while encouraging people to come together over their shared love of food and for everyone to be treated in the same dignified and capable manner, regardless of background.

Founder

SHERONA PARKINSON (SHE/HER)

It’s a movement of food makers to advocate for a more equitable, just and enabling environment for food makers of all backgrounds in Victoria. We want everyone to feel informed, inspired and empowered as they confidently grow food businesses that thrive.

Head of Policy & Development

GLORIA MARTINEZ (SHE/HER)

We seek to reduce inequality while encouraging people to come together over their shared love of food and for everyone to be treated in the same dignified and capable manner, regardless of background.