Supporting small-scale food makers to thrive!
Humble Sampler is a small-scale food business incubator, social enterprise and advisory.
Humble Sampler
We work in partnership with talented and capable food entrepreneurs
as well as policymakers to grow a more equitable, rich and diverse food maker scene in Australia.
humble sampler
For food lovers
Delicious treats from small-scale food makers.
Humble Sampler
For food makers
The Humble Sampler Village: A welcoming community of food makers and business incubator-in-the-making, to support you while you build your food business!
Humble Sampler
Advisory Service
Are you a policy maker? Let’s work together towards equitable and sustainable solutions for small-scale food makers.
Proudly supported by Darebin City Council and The Swinburne Social Startup Studio.
Proudly supported by Swinburne University
Who we are
We’re community-minded food lovers, partnering with talented and capable food makers to start and grow their food businesses.
Who We Are
Humble Sampler started in 2018 with one goal: to assist small-scale food makers to thrive. We achieve this by providing food makers with business support, connection and market access opportunities, as well as advocating for more equity in the food business space.
We have a particular focus on partnering with and celebrating those who are underrepresented in the food industry: women (from all backgrounds), people from refugee and migrant backgrounds and people from Aboriginal and Torres Strait Islander backgrounds.
MEET THE TEAM
Sherona Parkinson (she/her)
Founder
It’s a movement of food makers to advocate for a more equitable, just and enabling environment for food makers of all backgrounds in Victoria. We want everyone to feel informed, inspired and empowered as they confidently grow food businesses that thrive.
MEET THE TEAM
Gloria Martinez (she/her)
Head of Policy & Development
We seek to reduce inequality while encouraging people to come together over their shared love of food and for everyone to be treated in the same dignified and capable manner, regardless of background.
Founder
SHERONA PARKINSON (SHE/HER)
It’s a movement of food makers to advocate for a more equitable, just and enabling environment for food makers of all backgrounds in Victoria. We want everyone to feel informed, inspired and empowered as they confidently grow food businesses that thrive.
Head of Policy & Development
GLORIA MARTINEZ (SHE/HER)
We seek to reduce inequality while encouraging people to come together over their shared love of food and for everyone to be treated in the same dignified and capable manner, regardless of background.
"Got some of the wonderful hampers as Christmas gifts. Beautiful presentation and packaging and our family loved the special selection of products inside."
– Lauren
"What a fantastic array of goodies I never would've discovered on my own! It feels great to be supporting local food makers. It was bought as a gift, and was beautifully presented. One of those gifts you'd rather keep for yourself!"
– Danusia
"Really enjoyed my hamper from Humble Sampler thank you, delicious and different products. Great to support local businesses."
– Kate
“I loved my Humble Sampler Hamper! It was beautifully presented and thoughtfully curated with unique and delicious goodies made by some wonderful producers.”
– Anna
“Speedy delivery - love the presentation! You can tell there has been a lot of care and thought put into this!”
– Zara
I received an Autumn Hamper as a gift and was so impressed by the range of delicious products. We ate everything in a week! Highly recommend as a gift or if you want to support local business and sample quality food.
– Luci